New Website Aims to Cover All Things Beauty

Project Beauty is a new beauty website launched this week by the ASAPS that aims to help consumers navigate all the information available on beauty products and procedures by answering questions such as:

• What treatments work?
• Which treatments don’t work?
• How can you tell if a product is legitimate or just marketing hype?

Project Beauty is a video news magazine that "features a 'who’s who' list of experts on fashion, makeup, and skincare as well as news and first person stories on all things related to aesthetic surgery," according to the ASAPS press release. The content includes videos, blog entries, and forums. Videos cover a range of beauty topics, including hair, makeup, nutrition, fashion, skin care, and cosmetic surgery. Current videos include:

• Staying Fit While Away from Home
• The Dr. Gets a Facelift
• How to Apply Perfect Day Make-up
• A Very Personal Decision: Breast Augmentation

To kickoff the launch of Project Beauty, the site is hosting a month-long giveaway contest called “30 Days of Beauty.” Each day from July 6, 2010 to August 4, 2010, Project Beauty will offer one prize, such as a Sonicare toothbrush or SmashBox cosmetics, per day. To win, you just join the Project Beauty Community and enter daily to win the prize of the day. To join the Project Beauty community, sign up at www.projectbeauty.com. Project Beauty also launched a social media campaign on Facebook, Twitter, and YouTube.